Rich Korach discovered underground electronic music in 1994, immersing himself in the underground warehouse scene in Detroit, he became an active DJ himself. Since his move to San francisco in late 2008, his performances in the Bay Area underground have caused quite the stir, resulting in a residency with promotions powerhouse As You Like It (AYLI) and a steadily increasing demand for performances. To say Rich Korach’s sound is an instant classic is understood to those who’ve become converts to his shows. His is an insatiable appetite for the unexpected, which makes watching his next move upward and onward such a joy.